My roles in creating this course:

Lead writer: This course is a bit different from the others. Instead of focusing on strict action steps and specific patterns to implement, we took a step back to dig into some important philosophy behind virality: we know that the act fo sharing is a driving force in creating viral content. But, why do we sometimes feel so compelled to share content sometimes yet not at other times? The goal of this course was to give students a deeper understanding of the high-level concepts of virality, so that they can better approach creating their own content. In addition to writing portions of the course, I trained & managed a junior marketing copywriter so that we could eventually start writing courses in parallel.

Creative director: I managed every part of the creative process, including: writing the visuals into the script, creating and enforcing a design style guide, conceptualizing our set, and managing our post-production team of video editors, motion graphics artists, and graphic designers.

Launch manager: I created a product launch timeline that our engineering, production, marketing, and operations team used to stay on track. I also managed and collaborated with a junior marketing copywriter to complete the full marketing funnel needed to share this course with the world. This included writing the pre-launch video content, email marketing funnel, sales page copy, and video sales letter. (For more info on my marketing experience, please see my marketing projects!)