My roles in creating this course:

Lead writer: My time at Jumpcut put me in the perfect position to write this course since I had quite a few video ads under my belt. I combined my CEO’s experience with mine to create a detailed walkthrough on how exactly we’ve written & produced our own ads, as well as analyses of a wide array of work that wasn’t our own. By the end of the course, students have the framework necessary to create a wide variety of ad styles, as well as how to actually set up their campaigns on Facebook and YouTube.

Creative director: I managed every part of the creative process, including: writing the visuals into the script, creating and enforcing a design style guide, conceptualizing our set, and managing our post-production team of video editors, motion graphics artists, and graphic designers.

Launch manager: I created a product launch timeline that our engineering, production, marketing and operations team used to stay on track. I also created the full marketing funnel needed to share this course with the world. This included writing the pre-launch video content, email marketing funnel, sales page copy, and video sales letter. (For more info on my marketing experience, please see my marketing projects!)