My roles in creating this course:

Lead writer: I interviewed 7 full-time YouTubers across a wide range of niches. We wanted every single student, no matter what their hobbies or interests were, to feel informed and excited to apply the information they learned. I wrote a detailed, comprehensive program walking students through every part of the YouTube content creation process: coming up with a channel idea with viral potential, how to write and film their ideas, how to get featured by blogs, and monetize their channel beyond Adsense. Once finalized, the scripts were filmed with our YouTube experts and edited by our production team.

Creative director: I managed every part of the creative process, including: writing the visuals into the script, creating and enforcing a design style guide, conceptualizing our sets, finding or building locations scratch, and managing our post-production team of video editors, motion graphics artists, and graphic designers.

Launch manager: I created a product launch timeline that our engineering, production, marketing, and operations team used to stay on track. I also created the full marketing funnel needed to share this course with the world. This included writing the pre-launch video content, email marketing funnel, sales page copy, and video sales letter. We re-launched this course many, many times - resulting in many wildly different funnels with different hypotheses. (For more info on my marketing experience, please see my marketing projects!)