My roles in marketing:

Copywriter: I created the warm & cold traffic marketing funnel for this course, including:

• Email sequence. I wrote the prelaunch, launch, and followup sequence, touching on topics like:

  • There are creators doing some pretty weird things on YouTube…and making a killing

  • You don’t need to drop out of school to start a successful YouTube channel: start it as a side hustle instead

  • Please stop worrying about the adpocolypse

• Sales page. This page was written to appeal to those who really want guidance and strict action steps through every part of the process. I wanted those people to feel 100% comfortable that even they, despite having absolutely no prior experience or ideas whatsoever, could launch a successful channel within 90 days. The main focal point of the page is the video sales letter (watch it below!) with the course structure, FAQ’s, and benefits to support it.

• Video sales letter script. This video resonates with people who have always dreamed of doing content creation, but never had the guts (or guidance) to actually start. It recognizes where those people are in their life, what their dreams are, and explains how easy it is to just start with a simple 90 day challenge.

Designer/manager: I managed a designer to create all the assets for this launch: graphics, sales page, thumbnails, etc.

Launch manager: I created and enforced a product launch timeline for our engineering, production, marketing, and operations team.