My roles in marketing:

Copywriter: I created the warm & cold traffic material, including:

• Email sequence. I wrote the prelaunch, launch, and followup sequence, touching on topics like:

  • Facebook ads are so targeted, you can use them to find your soulmate

  • How Facebook’s hyper-specific targeting allowed us to 3x our revenue in 3 months

  • The amount of data Facebook has on us is creepy…but it works to your advantage

• Sales page. The position I took was “How to utilize Facebook’s limitless data to make 6 figures a year”. The main attraction is the video sales letter (please watch below!), supported by FAQ’s and benefits of the course.

• Video sales letter script. This VSL was really fun to write, I took a topic that makes many people uncomfortable (the fact that Facebook has an unbelievable amount of data on every one of us) and explained why this is a huge advantage for entrepreneurs. That intense data collection, as creepy as it may be, allows us to target anybody we want to with ads.

Designer/manager: I managed a designer to create all the assets for this launch: graphics, sales page, thumbnails, etc.

Launch manager: I created and enforced a product launch timeline for our engineering, production, marketing, and operations team.