I’ve created beautiful ads that generated over $50 million in revenue.

One of the most rewarding things in my career has been creating ads that, according to the YouTube comments, don’t even feel like ads. My speciality here is writing direct-response ads for products that are fantastic, but quite difficult to explain. For example: sending your poop to a lab in order to get custom probiotics, or a period product that you can use to have mess-free period sex. Products like these sometimes never get the opportunity to succeed because they’re just too difficult to explain. An amazing ad can change that. The secret to making viewers stick through an informational (or taboo) topic is by making it delightfully entertaining.