My roles in creating this course:

Lead writer: Since I had already been through the process of creating & selling digital products online, I made sure this course was beginner friendly: it really covers every single nugget of information my entire team wish they had when we launched our first few courses. Creating a product (and marketing it) is incredibly complex, so every big new idea is accompanied by worksheets to reinforce what was learned, as well as action steps to guide students towards implementing the lessons in their life. There are also hours of bonus material, case studies, and screen-recorded walkthroughs where students that need a little extra help can go down the rabbit hole and get the information they need.

Launch manager: I created a product launch timeline that our engineering, production, marketing and operations team used to stay on track. I also created the full marketing funnel needed to share this course with the world. This included writing the pre-launch video content, email marketing funnel, sales page copy, and video sales letter. We re-launched this course multiple times, and created brand new funnels to convert new customers. (For more info on my marketing experience, please see my marketing projects!)