“We need people to send us their poop, in order to make custom probiotics for them.”

This was, by far, the most interesting commercial prompt I’ve ever had.

Thryve is a custom probiotics company. Their customers suffer from a range of health issues: painful bloating, constipation, emergency bathroom breaks after every meal - all serious problems that are incredibly frustrating, but potentially embarrassing to talk about. Thryve creates custom probiotics that truly worked…but they struggled to make a compelling commercial.

The question was: how do you talk about poop problems, without sounding too clinical or like an immature kindergartener? This is how: by crafting a visually quirky and entertaining ad that makes you forget it’s an ad.

My responsibilities as Creative Director:

Research:

Writing:

Visuals:

Post-production feedback: